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Six Segment Analysis : ウィキペディア英語版 | Six Segment Analysis
The Six Segment Analysis is a framework to analyze the general environment of a firm. The framework is frequently used in the analysis of competitive strategy. Six Segment Analysis could help managers to identify potential opportunities and threats. The six segments of the general environment are ''demographic'', ''sociocultural'', ''political/legal'', ''technological'', ''economic'', and ''global''.〔Besanko, D., Dranove, D., Shanley, M., & Schaefer, S. (2009). ''Economics of Strategy''. John Wiley & Sons. New York.〕 In contrast to Michael Porter's Five forces analysis, which focuses on the competitiveness of a specific industry, Six Segment Analysis target on broader macro-environmental trends. Such trends could potentially affect the profitability of the industry as a whole and influence the sustainability of the competitive strategies of a company. == Composition == Below is a sample list of macro-environmental trends classified according to the six segments.〔(【引用サイトリンク】title=Environment analysis )〕
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